Rolex arrives at Dunas Golf Course

Swiss brand reinforces the prestige of the best golf course in the world, consolidating it as an international benchmark

The Dunas Golf Course, in Vanguard Properties' Terras da Comporta, joins the restricted group of golf courses around the world that include iconic Rolex watches on their course. This partnership between Rolex and Vanguard Properties reinforces the status of excellence and sophistication of the course, designed by the renowned architect David McLay-Kidd. It should also be noted that, with this collaboration, Dunas Golf Course reaffirms its position as a space where time, sport and sophistication converge - the presence of Rolex on the course symbolizes not only the precision and punctuality that are fundamental to the rhythm of the game, but also the prestige and quality that define the golf experience at Terras da Comporta.

Precision and Prestige at the Service of Golf

The installation of Rolex watches at Dunas Golf Course goes beyond practical functionality. It is a symbol of precision, tradition and distinction that reflects the fundamental values of golf as a sport and lifestyle. Recognized for its commitment to excellence, Rolex has maintained a historic relationship with golf for more than five decades (it all began with a partnership with legendary golfer Arnold Palmer in 1967), partnering with the world's leading tournaments and circuits, as well as the world's most prestigious courses.

“Having the iconic Rolex at Dunas Golf Course is more than just recognition of the course's international status. It is also a reinforcement of Terras da Comporta's commitment to offering memorable and incomparable experiences to our players and visitors,” says Rodrigo Ulrich, Director of Terras da Comporta Golf.

The CEO of Vanguard Properties, José Cardoso Botelho, adds: “The integration of Rolex into Dunas Golf Course reflects not only the recognition of the excellence already achieved at this course, but also our vision for Terras da Comporta as a global destination of reference. We intend to continue developing projects that combine innovation, sophistication and respect for nature, creating spaces that offer truly unique experiences and raise quality standards in every detail.”

This moment reinforces Rolex's historic link with golf, a sport that shares the same values of precision, elegance and dedication to excellence. It is a privilege to collaborate in the affirmation of Terras da Comporta as a reference destination in the world of golf and luxury.

Dunas Golf Course: A Setting of Excellence

Opened in October 2023, Dunas Golf Course has won numerous international awards, having recently been distinguished at the World Golf Awards as the “World's Best Golf Course 2024”, “Europe's Best Golf Course” and “Europe's Best Eco-Friendly Golf Facility 2024”. The 18-hole course, perfectly integrated into the region's natural landscape, offers a distinct technical challenge, combined with an immersive experience in an atmosphere of serenity and refinement.

Terras da Comporta: A Growing Destination

The partnership with Rolex marks another step in the affirmation of Terras da Comporta as an international golf and luxury tourism destination. Dunas Golf Course is the first of two courses planned for the region; the second, Torre Golf Course, designed by the prestigious player Sergio Garcia, is in the final stages of development and is scheduled to open in the second half of 2025.